May 11, 2010

Holy Shift Hasselblad!

Filed under: News — Eric Zepeda @ 9:29 am

Really? Opening up Phocus to support over 150 cameras???

And RAW support for Leaf?

Wow. I’m aghast. Flummoxed even.

This is a big shot aimed right at Phase’s bow, because one of the major advantages of C1 is that you can capture both your MFDB and DSLR files to one app greatly simplifying the capture/edit and processing of a shoot. Now Hassy is playing the same game and oh, by the way Phocus is Phree!!!

I admit to being a little lackluster on the MFDB scene lately because, well, since Phase bought Leaf and Sinar is barely alive, the industry is basically two players now, which usually means not too much in the way of competition, (ahem, cough cough). Apparently it’s more than I thought.

Way more.

So come on gang, get out there and test this Phocus dslr thing out. I will next week back in SF, but honestly I can’t hardly wait.

Edit: Drat, not available until May 19th, dammit.

Phocus 2.5 press release

2 Comments »

  1. Great news for the community – more support, wider support, more open-ness is always a net positive.

    Don’t get too excited though
    - no tethering
    - no dedicated processing (it’s using the iPhoto/Aperture render engine)
    - many of it’s tools do not work with dSLR files
    - can’t do anything else while processing dSLR files

    Hopefully Hasselblad will continue down this road and add true dedicated support to their software. It’s a good direction they’ve chosen, but they have a long way to go.

    Comment by DougPeterson — July 30, 2010 @ 11:31 am

  2. (disclaimer of bias – I’m Head of Technical Services for Capture Integration, a dealer of Phase One and Leaf, but not Hasselblad).

    Comment by DougPeterson — July 30, 2010 @ 11:32 am

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