I’ve always been fascinated by the business end of how things work, just as I’m fascinated by how things work technically. I understand the idea of a bottom line, everyone has one and everyone is always scrambling to keep it as low as possible – preferably in the squatting position. In the photography world, the demand to cut costs is so high that the people making the monetary decisions have their bottom lines exposed for all to see. With catalog photography I’ve seen and heard a large array of budgetary restrictions. $20/day per diems, sketchy lodging, lunch but nothing to eat it with and worst of all, low day rates and no overtime.
Back when I was in college and I started to learn more about the business (my degree was actually in graphic/web design) we started to talk more about our rates. At some point we were shown a diagram of a triangle with the words cheap, fast and good, each word on one side of the triangle. The idea is that you can only choose two. You can have it cheap and you can have it good but it is going to take a lot longer, and you can have it cheap and you can have it fast but you have to sacrifice quality. But more to the point of what seems to be a trend in the photo industry – Fast and Good, but you have to pay for it. You can attempt to have it all, but the reality is that, naturally, you only get two.
This leads to a very high turnover rate among the crew. It is also true that a lot of photographers are afraid of loosing a very good client and the assistants want continued work with the photographer. Most likely though, this will be their first and last shoot with this client, as they don’t like the idea of putting in 15+ hour days with no overtime. And the tech is putting in more hours than that doing the post work. After all the photographer is making upwards of $5000 a day doing this work, with the art director coming in slightly below that. Stylists, makeup, hair, etc make less, but they still aren’t doing that bad in the end. But their support staff are the ones that suffer the most. The good one’s may be better appreciated by their employers so they offer a cut of their rate to the assistant to cover OT. It is worth it to them to keep the people around that make their lives easier. But sadly, there are few photographers that would do the same.
At the time that this first horrid catalog job came up, I’d done few catalog jobs, and when I had I’d always had the good fortune of being with higher paying clients that like shorter days, so it was a breeze. Half of me wanted to just be thankful for the easier jobs, suck it up and just get through the two weeks of 18-20 hour days. But I started calculating the actual hourly rate and I saw myself back in Ohio, working at the factory where I worked s summer during college making widgets for a comparable rate. I saw no difference between what I was doing there and what I was doing here. This made me bitter and resentful. Resentful of the photographer who refused me overtime, resentful of the client who was very willingly taking advantage of me, resentful of all the other people who play this cutthroat game that continues to drive down our rates. And then that job ended and the second job that immediately followed was nearly as bad. It was at this point that I just decided to let it all go, do my job and never look back. I told the photographer that while I was happy to work with him on other jobs, I wasn’t interested in this type of work unless I was compensated appropriately for it. I don’t work with him anymore. There are plenty of other warm bodies ready to take my place and maybe it’s a good starting place for lesser-experienced techs to gain the knowledge that they need to feel confident in charge higher day rates. Perhaps others would disagree, I am not even sure I believe it myself. I guess I am just trying to justify what I find to be completely insane from a business standpoint – Company X invests hundreds of thousands of dollars in production costs for a shoot only to hand the sole responsibility of the product to someone who makes very little money and could quite possibly cause large-scale irreparable loss? I believe in common sense, above all else. Now Company X is just getting it cheap and fast, not good (maybe not even at all).
I remember during the first job, creative director decides to have a little talk with me in front of everyone, “Now Eric, why can’t you seem to get your contact sheets in at 6am.”
“Because they haven’t finished printing?” 20-40 selects per shot x 12 shots x 5 copies + 1 IP90 printer (10 sheets at a time, runs out of ink only when I stop paying attention) = an entire night of printing.
I also had an art director who had to spend 30 seconds per frame during her editing after the shoot and a photographer who fires more than 300 captures per shot; sometimes more than 400. Put these combinations together and it’s a disaster for the tech. However, the editing process after the shoot, the contact sheets, the processing, etc: That is all a different rate as it adds to the length of the day. My lack of sleep makes me less productive and I become the low paid person responsible for the integrity of all those files. And I know myself pretty well – lack of sleep (say 3-4 hours a night for two weeks straight) usually leads to me screwing up and forgetting things. Cheap & Fast!
After the meeting with the client who loved killing trees with contact sheets I remember feeling like I was going crazy. Could they not understand that I had been working really hard? Was there any appreciation for it? Did they understand that what they were asking was unreasonable? Possibly illegal? Did they care?
For the second shoot we did, we found out after a few days that our editing process didn’t matter as they were not even using Capture One to edit RAW files so they’d have no idea what we tagged. The art director’s solution: no more editing. She chose one file from each shot, took it down, said here is what we did today. She was my hero. Meanwhile, 2 other techs on the job lucked out as I did, but a 3rd was slaving away all night processing, printing, backing up, etc.
Since then the person responsible for that horrid two week adventure has been let go. She acted with regard to producing results for her bosses only and not to the idea that the people doing the work need to be treated right as well. In the end, producing results requires more than simply demanding them. People need compensation for their hard work and lack of appreciation only breed’s resentment and bitterness. If you work people too hard too fast and expect amazing results, there will always be disappointment. People aren’t that committed and if they are…if they are good and they are cheap they only thing they’ll be fast at is getting the hell away from you.